SYNAPSY Mobile Networks GmbH has been selected by Hutchison 3G Austria (H3G) to replace the existing mobile games service with its fully managed Mobile Content Management & Delivery Solution.
Within 8 weeks only, SYNAPSY realized a complete switch from the existing platform provided by another company before and set up customized Web and mobile discovery channels in the look & feel of Austria’s probably most innovative Mobile Network Operator.
Within this short time SYNAPSY has taken care to provide its approved content submission interfaces & guidelines for all mobile gaming content providers of the operator (XML as well as Web based) in order to ease and automize the content ingestion processes for a maximum number of mobile games/ applications as well as a much more extended number of mobile handsets. In addition SYNAPSY acts as a mobile content aggregator and provides hundreds of mobile games from own international content partners in order to complete & update H3G’s games offering.
Beside an extended and much more up-to-date mobile games portfolio H3G’s customers can now enjoy many new interactive & social network driven features like games-ratings, recommendations by the automated correlative filtering engine, user feedbacks, continuous and targeted marketing activities powered by the SYNAPSY MMS-Editor or free games when getting vouchers that can be used in H3G’s mobile channel Planet3.
With SYNAPSY’s cutting-edge and user-friendly backend tools H3G’s product managers have now full real-time control of their fixed and mobile Web storefronts including any content of any provider, flexible pricing opportunities or extended transaction and download monitoring & reporting tasks.
To get an impression about the new service of Hutchison 3G you are invited to visit the Web discovery channel 3SpieleStore here.